In its thrust to promote physical health no matter what one’s background in life is, Allianz PNB Life partnered with the Philippine Heart Association for the 2019 series of videos enti-tled, “PHA’s Fit Heart Minute.”
The five videos, which featured people from different backgrounds showing how they can keep their heart healthy through one-minute exercises, were recently honored as one of the best PR tools at the recent Anvil Awards of the Public Relations Society of the Philippines (PRSP).
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| Allianz PNB Life Digital Brand Management head Kenneth Yu and the Philippine Heart Association’s Dr. Nan-nette Rey (2nd and 3rd from left) receive the Silver Anvil award from the Public Relations Society of the Phil-ippines. |
“It has always been part of Allianz’ aim to inspire people to better themselves, whether through physical or financial means. With this award from the PRSP, we are encouraged to come up with more programs for a healthier world,” said Allianz Chief Marketing Officer Gae Martinez.
Launched in May 2019, the PHA Fit Heart Minute series included a video of medical profes-sionals talking about the importance of having a healthy heart and what ordinary people can do to achieve this.
According to PHA Past President Dr. Nannette Rey, “Fit Heart Minute is all about jumpstart-ing and maintaining your healthy lifestyle goals. Anyone can do it at whatever fitness level. Young, old, fat, thin, obese, underweight, strong, frail. Do your Fit Heart Minute and slowly work your way to a healthier you. It is never too late to start.”
The other videos featured Dr. Rey and fitness coach and TV host Jim Saret showing various forms of exercises targeting different types of people. It included the Youth Enhancer Exer-cise for senior citizens and a Doc Exercise for medical professionals.
Also included here is the Wherever Workout, which featured exercises that one can do an-ywhere, and the Day Booster Exercise, which showed how working professionals physically and mentally prepare for their work days.
Allianz PNB Life Digital Brand Management head Kenneth Yu and Dr. Rey received the Sil-ver Anvil during the PRSP’s awarding ceremonies at the Manila Hotel. More than 500 en-tries competed for various awards that honored the best in PR programs and tools in the local industry.
Apart from the Fit Heart Minute campaign, Allianz and the PHA have also partnered for oth-er health-driven projects such as Camp Braveheart for post-surgical children with heart dis-eases.
The PHA has likewise taken part in Allianz’ nationwide health caravan, which promoted the importance of cardiovascular health among retail bankers.
In 2019, Allianz also received Silver Anvils for its Dare to Be Fit campaign and annual re-port. 03/12/2020 (The Lifestyle Portal)
About Allianz in Asia
Asia is one of the core growth regions for Allianz, characterized by a rich diversity of cul-tures, languages and customs. Allianz has been present in the region since 1910, when it first provided fire and marine insurance in the coastal cities of China. Today, Allianz is active in 14 markets in the region, offering its core businesses of property and casualty insurance, life, protection and health solutions, as well as asset management. With its more than 32,000 staff, Allianz serves the needs of over 18 million customers in the region across mul-tiple distribution channels and digital platforms.
About Allianz
The Allianz Group is one of the world's leading insurers and asset managers with more than 92 million retail and corporate customers. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 673 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage more than 1.4 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we hold the leading position for insurers in the Dow Jones Sustainability Index. In 2018, over 142,000 employees in more than 80 countries achieved total revenues of 131 billion euros and an operating profit of 11.5 billion euros for the group. These assessments are, as al-ways, subject to the disclaimer provided below.
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