The "Think Rice Think Thailand" campaign wrapped up its successful run at the World Food Expo (WOFEX) 2025, leaving a lasting impression with its showcase of the exceptional quality and rich flavors of Thai rice. Held from August 6 to 9, 2025, at the SMX Convention Center in Manila, the event proudly presented Thailand's top rice varieties and related products, reinforcing its renowned culinary heritage and strengthening economic ties with the Philippines.
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The "Think Rice Think Thailand" exhibit, located at Booth No. 1075 in Hall 4, proved to be a major highlight for attendees, providing an immersive journey into the world of Thai rice. This initiative was made possible through the support of the Department of International Trade Promotion (DITP) and the Department of Foreign Trade (DFT) under the Ministry of Commerce of Thailand, facilitated by the Thai Trade Center in Manila. This collaboration underscored Thailand's unwavering commitment to quality and excellence in its agricultural exports.
Ms. Sutinee Vathana, Director of the Thai Trade Center Manila, expressed her satisfaction with the event's enthusiastic reception. She noted that Thai rice has clearly captured the preference of Filipino consumers. She emphasized that the successful participation in WOFEX 2025 represents a significant milestone in the ongoing collaboration between Thailand and the Philippines, contributing to food security and fostering a mutually beneficial relationship for future prosperity.
A key draw at the booth was the diverse array of premium Thai rice varieties on display. These included fragrant Thai Hom Mali rice, celebrated for its soft, long grains, delicate floral aroma, and superior flavor, alongside Thai white rice and other popular types. Visitors were particularly keen on the exclusive event pricing offered by Thai rice exporters and Philippine importers, which presented a unique chance to purchase high-quality Thai rice to enhance their culinary creations at home.
Beyond the product showcase, the booth came alive with engaging cooking demonstrations by acclaimed Thai SELECT restaurants from Metro Manila, such as Benjarong, Nara Thai Cuisine, Thai BBQ Original Restaurant, Greyhound Café Philippines, and Mango Tree. These sessions allowed attendees to watch skilled chefs expertly transform simple ingredients into exquisite Thai dishes using rice as a central component, providing an immersive culinary experience that underscored the versatility and excellence of Thai cuisine.
Attendees left WOFEX 2025 with a deeper appreciation for Thai rice and its vital role in Thai culinary traditions, eager to integrate these premium varieties into their own cooking. The "Think Rice Think Thailand" campaign not only successfully promoted Thai rice but also further solidified the cultural and economic bonds between Thailand and the Philippines.
For more information, please contact the Thai Trade Center in Manila, Department of International Trade Promotion (DITP) at Tel: 88940406 or 88940403, email: thaicommnl@ymail.com, or fax: 88160698. (The Lifestyle Portal)
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