UNIQLO Empowers Women to Break Stereotypes at She Talks Asia Summit 2024

Runner Rocky
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The global apparel retailer discusses how it supports women in achieving their goals through LifeWear!


In line with Women’s Month, UNIQLO teamed up with She Talks Asia Summit 2024 to discuss how comfort, confidence, and the freedom to breathe empower women to achieve their goals. She Talks Asia is a movement that amplifies messages of empowerment, diversity, and inclusion, as this year’s summit centered on rewriting narratives to allow every woman to thrive.



Aligned with the goals of She Talks Asia, UNIQLO empowers women as well through the power of clothing. The UNIQLO Bratop, in particular, is designed to give women the freedom to move and the support she needs to be all she can be. The line presents six versatile and breathable garments, each one featuring a built-in bra that makes it perfect either as innerwear or outerwear. These are the American Sleeve Cropped Bra Sleeveless Top, AIRism Cotton Boat Neck Bra Camisole, AIRism Active Bra Sleeveless Top, AIRism Bra Camisole, AIRism Cotton Cropped Bra Tube Top, and Seamless Half Bra Camisole.


The UNIQLO Bratop was highlighted at She Talks Asia Summit 2024, as multihyphenate Jasmine Curtis-Smith and UNIQLO Philippines Vice President for Marketing, Georgette Barrera-Jalasco shared the stage in a discussion about breaking barriers.




Curtis-Smith said UNIQLO forms a vital part of her every day, believing that looking good and feeling good helps her deliver her best.


“For example, this UNIQLO American Bra Sleeveless Top that I am wearing today is one of my favorite pieces from UNIQLO. It brings together form and function because of the clean styling and more importantly, the built-in support,” Curtis-Smith said, referring to the flattering piece with built-in bra cups, perfect for a sleek style. “I think that making these small yet intentional choices in our wardrobe is another way for us women to find joy and comfort in the every day—and, in turn, that will inspire us to do our best.”


Jasmine Curtis-Smith and Hannah Bacani teach participants breathing exercises during the Freedom to Breath breakout session.


“The challenges of our personal and professional lives can sometimes be so overwhelming, it feels like we’re struggling to come up for air,” Curtis-Smith said in a breakout session. “But if we take a step back, take it one difficulty at a time, and more importantly, put our well-being first through self-care, we can overcome these barriers, break free, and breathe properly.”


Meanwhile, Jalasco shared that in whatever field or pursuit, women need to be role models for others.


True to UNIQLO's LifeWear philosophy, we believe that clothing is designed to make everyone’s life better.  It is constantly being innovated and improved, down to the little details.  Through LifeWear, we hope to inspire everyone including women to find their own style and confidence to break  barriers and stereotypes,” she said.


To learn more about #UniqloPH and #LifeWear, check out www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook and @uniqlophofficial on Instagram. 03/22/2024 (The Lifestyle Portal)


About UNIQLO LifeWear


Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

 

About UNIQLO and Fast Retailing


UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.3 trillion yen for the 2022 fiscal year ending August 31, 2022 (US $16.6 billion, calculated in yen using the end of August 2022 rate of $1 = 138.7 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 stores across the world, including Japan, Asia, Europe and North America. In 2010 UNIQLO established a social business in Bangladesh together with the Grameen Bank and currently there are around 20 Grameen-UNIQLO stores, mostly located in Dhaka.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.  For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com. 



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