Alaska Challenges Kids to Pursue Their Passion in Sports via the Powercamp 2017


It's good that at the young age, we are starting to pursue our dreams specially in terms of sports so that when we grew up, we were already the master of our chosen fields.  

Alaska, the leading milk brand of sports and active lifestyles are encouraging kids to take part in their Alaska Basketball Powercamp 2017. This is 10-day basketball camp supervised by Alaska Basketball Camp Director Jeffrey Cariaso.  

The event officially opened on April 19, 2017 at the Ateneo de Manila University and garnered more kid participants from the different institutions. 



Cariaso, a known basketball legend is tasked to oversee the manner, operation, program design, staffing and equipment requirements for the entire duration of the camp. Cariaso is also the representative of Alaska Basketball Power Camp in the Jr. NBA partnership!

There will be seven (7) basketball camps which will run simultaneously beginning April 1 to June 11, 2017 from 8:00 AM to 11:00 AM. 

Check out the schedule of activities below:



The target participants for the basketball camps are children (boys and girls) ranging from ages 6 to 18 years old belonging to ALL income classes.

Each participant in Metro Manila will be charged a fee of P 4,000.00 cash, or they may show proof of purchase of in the same amount. The registration fee includes a reversible jersey and basketball, and a gift pack of Alaska products. On the other hand, our provincial camps will be priced at P 2,500.00 or proof of purchase with the same freebies and souvenirs. Discounts will be given to Powercamp returnees/ graduates, early birds, and group enrollees.

You may register your kids on the following:

  • Website (www.alaskamilk.com.ph, click on Basketball Powercamp) 

  • Website (www.playph.com) 

  • Alaska Office – CK Kanapi or Rogen Estioco 840 4500 loc. 205/209 

  • Email: CMKanapi@alaskaaces.com and RMEstioco@frieslandcampina.com 

  • Ateneo de Manila University P.E. Department ( 4266-001 loc. 5016) 
Contact Person – Edwin 

  • Facebook.com/Alaska Basketball Powercamp

See you all kids, parents, and coaches on the event! 04/22/2017 (The Lifestyle Portal)


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