After weeks of excitement and anticipation, ASUS unveils today the complete line-up of the Zenfone 3 family, ZenBook 3 and Transformer 3 Series – which are considered the newest premium product innovations from ASUS. During the official Philippine launch at the Sofitel Philippine Plaza, which is one of the biggest tech events in the country this year. Led by ASUS Global CEO Jerry Shen, ASUS unveils the all-new ZenFone 3 Deluxe, Zenfone 3 Ultra, and Zenfone 3.
Shen led the unveiling of the ZenFone 3 Max and ZenFone 3 Laser in the Philippines while ASUS Philippines Systems Group Country Manager, George Su unveiled the all-new ASUS ZenBook 3 notebook and as well as the ASUS Transformer 3 and ASUS Transformer 3 Pro 2-in-1 PCs.
“The highly anticipated ZenFone 3 series has become a global sensation after its debut at Computex this year,” said ASUS CEO Jerry Shen. “We deeply appreciate the loyalty and continued support from all our dealers, media partners and consumers in the Philippines.” added by Jerry Shen.
The top-of-the-range ZenFone 3 Deluxe is the ultimate expression of the ASUS smartphone technology, with an invisible antenna design that combines premium aesthetics with exceptional performance; the ZenFone 3 Ultra is a smartphone for multimedia lovers featuring TV-grade image processing to deliver an incredible viewing experience; the ZenFone 3 is beautifully-designed all-round smartphone with scratch-resistant Corning® Gorilla® Glass with 2.5D contoured edges; the ZenFone 3 Laser features a 13MP camera with a Sony IMX214 sensor and color correction with an ultra-fast 0.03-second laser auto-focus, and is ideal for photography enthusiasts; the ZenFone 3 Max features a large capacity 4100mAh battery that gives users up to 30 days of standby time, and can also be used as a power bank to charge other devices; the ZenBook 3 is a premium, prestigious laptop with unprecedented performance, featuring an ultra-thin 11.9mm profile and an Intel® Core™ i7 processor; the Transformer 3 Pro is the world’s most versatile PC that delivers extreme performance, whereas Transformer 3 redefines 2-in-1 PC computing with ultimate mobility.
Both feature unrivaled expandability, with a range of accessories that includes the ASUS Universal Dock, ASUS Audio Pod, the VR/4K UHD-ready ROG XG Station 2 and ASUS Pen.
ASUS ZenFone 3 Deluxe — World’s First Full-Metal Smartphone with Invisible Antenna Design
ASUS ZenFone 3 Deluxe is the flagship model of the ZenFone 3 series and the ultimate expression of ASUS smartphone design. It is constructed with a strong and light aluminum alloy unibody with an ultra-thin 4.2mm edge, and has a rear surface free of unsightly antenna lines.
The ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080), high-contrast Super AMOLED display with a wide color gamut of over 100% NTSC for rich, vibrant colors, even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio for a maximized display in a compact package. Inside, ZenFone 3 Deluxe is the world’s first smartphone to use the Qualcomm® Snapdragon™ 821 processor, Adreno™ 530 GPU, integrated X12 LTE modem, as well as up to 6GB RAM and 256GB ROM to deliver the best performance and capacity for demanding apps, games, and media.
The ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0-aperture lens, and four-axis optical image stabilization (OIS) for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features three-axis electronic image stabilization (EIS) for steady 4K UHD videos. Coupled with the ASUS TriTech autofocus system that automatically selects second-generation laser, phase-detection or continuous autofocus to provide accurate and near-instant 0.03-second focusing and subject-tracking, as well as exclusive PixelMaster 3.0 technology, the ZenFone 3 Deluxe captures truly stunning photos and videos.
The ZenFone 3 Deluxe has a built-in fingerprint sensor that is perfectly positioned on the rear of the phone to sit underneath the user's finger, and which unlocks the phone in just a fraction of a second. Quick Charge 3.0 technology reduces battery recharge times, and a reversible, next-generation USB-C port.
The ZenFone 3 Deluxe also excels at audio with its powerful five-magnet speaker and NXP smart amplifier that provides loud, clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs. The finely-tuned ZenEar S earphones are also bundled with ZenFone 3 Deluxe which has a value of PHP 2,995.
ASUS ZenFone 3: Agility. Beauty. Clarity.
Winner of the Computex 2016 d&i Award, the ASUS ZenFone 3 is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 500cd/m2 brightness, the ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best. With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant, Corning Gorilla Glass 3 with 2.5D contoured edges that gently curve to make the sides of the phone completely smooth.
The ZenFone 3 is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects between second-generation laser, phase-detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition. The ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm® Snapdragon™ 625 octa-core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology, which has 35% better power consumption — and an integrated X9 LTE modem. Dual SIM 3G+4G Standby and 802.11ac MU-MIMO Wi-Fi connectivity. It also has PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. The ZenFone 3 has a built-in fingerprint sensor that's perfectly positioned on the rear of the phone to sit underneath the user's finger, and which unlocks the phone in just a fraction of a second.
Winner of a Computex 2016 Best Choice Golden Award, ASUS ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 x 1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ video-enhancement technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra also excels at audio with its two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround-sound with DTS Headphone:X™. Like the Zenfone 3 Deluxe, the Zenfone 3 Ultra will also have a finely-tuned ZenEar S earphones are also bundled with the unit
Like ZenFone 3 Deluxe, ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra-slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with the same ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the display for the user’s finger to unlock it in just a fraction of a second.
The ZenFone 3 Ultra also has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times, 2 minutes of Quick Charging can provide 1 hour of 3G talking time. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.
ASUS ZenFone 3 Laser: The smartphone for photography enthusiasts
The ASUS ZenFone 3 Laser has an ultra-fast 0.03-second laser auto focus and advanced backlight (HDR) modes to give users stunning photos. It has a 13MP camera with a Sony IMX214 sensor and color correction for superb natural-looking images even in low-light or indoor environments. Electronic Image Stabilization (EIS) detects movement across three axes (yaw, pitch, and roll) and compensates for movement accordingly to provide smooth video recording.
The ZenFone 3 Laser has a stunning metallic design that’s just 7.9mm thin. A hyperfine sandblasting technique provides a gorgeous finish available in Glacier Silver and Sand Gold. It has a Corning Gorilla Glass-covered display with 2.5D contoured edges that fuse perfectly with its matching curved rear panel to give users a natural grip. It has a 5.5-inch Full HD display with wide viewing angles and a high 77% screen-to-body ratio. Super-quick fingerprint security with ZenMotion integration means ZenFone 3 Laser unlocks in just 0.2 seconds, and gives users access to various functions or apps with just a swipe or a tap of a finger.
ASUS ZenFone 3 Max: A premium smartphone with maximum battery life
The ASUS ZenFone 3 Max is designed to help users get through the day, and features a 4100mAh battery with an incredible standby time of up to 30 days. It also allows users to do more, giving them up to 20 hours of 3G talk time, 18 hours of web browsing with Wi-Fi turned on, 87 hours of music playback, and up to 15 hours of video playback. The ZenFone 3 Max can also double up as a power bank to charge other mobile devices.
The 5.2-inch ZenFone 3 Max has an IPS display, and a glass cover with 2.5D contoured edges that fuse perfectly into its premium metal body to give a comfortable grip. It even features a rear fingerprint scanner and 360-degree recognition for up to five sets of fingerprints. It unlocks in just 0.2 seconds to give users quick access to its various functions. (The Lifestyle Portal)
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