GEAR UP for the Future of Digital Media: PUP DAPR and Innity Philippines Set to Launch GEAR UP

Runner Rocky

In an exciting collaboration, an adept group of fourth-year students of the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) is joining forces with Innity Philippines to host an exclusive seminar-workshop – GEAR UP: Navigating Media Planning and Buying in a Digital World. After two long years of virtual engagements and webinars, this event, scheduled for December 5, 2023, at the PUP-COC Audio Visual Room, marks its triumphant return with a focus on Digital Media Planning and Buying.



This seminar-workshop will guide participants through the fundamentals of digital media planning and buying, providing insights into the strategic distribution of content across various channels. Attendees will gain theoretical knowledge and practical skills to navigate the dynamic and ever-evolving digital landscape. One of the key objectives is to empower participants with the competence to make data-driven decisions. This hands-on approach ensures that attendees are well-prepared to tackle the challenges of the contemporary media landscape.

Beyond its theoretical aspects, GEAR UP serves as a bridge that gaps academic knowledge and industry demands. It offers a one-of-a-kind opportunity to gain real-world insights and hands-on experiences that will set them ahead in their future careers in advertising and public relations.



In preparation for the event, the organizers collaborated with Red Images, the official studio partner for an exclusive photoshoot. RED Images is known for providing premier and timeless photography services. GEAR UP is presented by IN2IT cosmetics, which has been providing world-class beauty to Filipinas so they’ll be at their best and most-comfortable self. A special acknowledgment is given to esteemed media partners and event sponsors, whose dedication and support underscores a shared commitment to initiatives that empower education and elevate industry standards.

For more information about the event, visit their Facebook Page to get updated. 12/05/2023 (The Lifestyle Portal)

About Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR):

The Department of Advertising and Public Relations provides instruction, training, and development to enhance students' creative skills; managerial potentials with a focus on strong human character. It aims to produce dedicated, expertly trained, technology-proficient, socially responsible, and values-oriented, and globally competitive future advertising practitioners and entrepreneurs.

About Innity Philippines:

Innity is a digital marketing and media solutions company with a strong foothold in the APAC market. Innity’s solutions provide a combination of creative advertising, content, and influencer marketing, as well as community and commerce technologies for brands, agencies, advertisers, and publishers.

About RED Images:

RED Images Timeless Photography is a second-generation entrepreneurial venture from a family of photographers. RED Images was brought about in the year 2005 and is now one of the premier school photography studios in Manila which offers an array of high quality products, amenities and service.

About IN2IT:

IN2IT is an international makeup brand born in 2002 and authentically made in Thailand. Its quality has a skincare formulation developed for Asian skin, using ingredients from Japan and Europe. For over 20 years, In2it has given women the beauty enhancement and confidence boost every day. It is now distributed in different Asia countries: Malaysia, Thailand, and the Philippines, solely by the Asia Pacific Cosmetics Philippines Corporation.

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