From Nothing to Everything! Aqua Skin CEO Shares Inspiring Success Story of their Business & Wedding


The COVID-19 pandemic truly affects not only the businesses, but even the personal lives of many people!

Just like Jeff Geronimo, the owner and CEO of the Japanese wellness and skin care brand Aqua Skin revealed in an open letter how the pandemic affected not only his business but also the wedding of his now's wife Trish. Their wedding date was supposed to be March 18, 2019.  But due to the pandemic, they decided to postpone their plans and move the date later when things are a bit better! 

"Of course, you can imagine how hard it was to actually visualize when are we supposed to move it. At that time as we tried reaching out to our wedding suppliers, we had a lot of questions and uncertainties," Jeff shared. "It was partly challenging but when Trish and I focused on the present situation, we grew even closer together, we got to know ourselves better in times of crisis and limitations too. And then it clicked to me, that maybe it was God’s way of reassuring us that we are where we’re supposed to be, that because we were just so sure of getting married, we would be able to wait for that perfect time. And thinking of it now, we are more confident and sure of our next step in life together," he further added.  

Being affected by the pandemic, they also experienced loss of income and sales. Looking back when the surge came, sales were starting to go not-so-good. It went to the point that their passbook for the business account reached the negative figures. Raw materials were getting harder to find because of the trouble with importation of goods. Almost all of their suppliers struggled greatly in this pandemic.  

"I had good, industrious, and hopeful people with me, and I just couldn’t let them down because of the worldwide health crisis. As their leader, I needed to do something. So what I did was, I used my personal savings meant for our Church Wedding and to-be-constructed house," Jeff revealed. In short, aside from their wedding, being postponed, even their future home was put on-hold! 

What motivated him to do this is his Team. They even added more employees before COVID-19 came. To think that during the peak of the pandemic, a lot of people lost their jobs. "Why would I allow my employees to experience the same hardships? No one wanted this pandemic to happen. Unlike other companies that closed down for good or retrenched their workers, I made sure they were kept well and safe. Their welfare is more important than the material things I dreamt of in that moment," Jeff inspiringly shared.

And once he was able to establish keeping his employees, he spent the remaining of his savings in producing Aqua Skin products. 

It was as if they were all starting from scratch all over again. With that challenge, Jeff was able to see how each and every one of the team pursued to make the brand work. He saw their dedication, loyalty, and trust not only with the brand but with him as well.

"Up until now, our team is complete—growing in fact! I am utterly grateful for these individuals for putting so much of their heart and soul in Aqua Skin. And whenever I look back at the ordeal we’ve been through and I can never express the pride I have in them," Jeff happily shared!

Aqua Skin’s success story is always worth telling. For just 5 employees working in an apartment unit years back, all that they have now has been a dream come true. They started out having little to nothing to invest, as well as no connections to aid them in climbing the market. Jeff's beginning was just from a humble home. All the success we are seeing now is the fruit of love, trust, and hard work of everyone from the team. "Success never comes pouring instantly, it needs to take its time and flourish," the CEO expressed!

Despite the hurdles of being tricked by business partners, instances of loss of sales, and the grandest of them all: the pandemic, they never stopped. Jeff said: "The moment you stopped working, you lose twice of what was already made in your craft. It’s okay to pause and to recollect, but never stop thriving if you want to be successful in business."

Actually, the pandemic became their motivation to move forward. It works to focus on the solutions rather than the problem. Be proactive, as they say. That’s the best takeaway we can ever give anyone. Giving up is never an option, there will always be solutions coming your way. You just need to trust the process. 

This is truly a very inspiring success story worth sharing! Congrats Aqua Skin! God bless and more power to you all! 07/19/2022 (The Lifestyle Portal)

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