FitFlop Taps MAP Active to Reignite Presence in the Philippines

Runner Rocky

Wellness footwear company, FitFlop, announced today that it has appointed MAP Active Philippines, Inc. as its new distributor in the Philippines. MAP Active Philippines Inc., a subsidiary of PT MAP Indonesia, the leading lifestyle retailer and  distributor in Southeast Asia, will take the reins from FitFlop’s previous Philippine distributor, Primer Group, as it re-launches into the local market in October 2021.

“We are thrilled to announce this new partnership with MAP Active to reinvigorate the FitFlop  brand in the Philippines,” said Margaret Ma, GM of FitFlop APAC. “Their longstanding expertise and knowledge of the local market combined with our innovative footwear designs  will allow us to reach new heights as we continue to serve our loyal Filipino clientele. The Philippines remains an important market for FitFlop and we are absolutely committed to our  customers in this region.

FitFlop plans to re-launch operations in both physical and online stores in the Philippines in  2021. Nine stores will reopen, including SM Pampanga, SM Cabanatuan, SM Bacolod, SM  Megamall, SM North Edsa, Ayala Centrio, Ayala Abreeza, Trinoma and Robinsons Place  Manila.

MAP Active is a subsidiary of leading lifestyle retailer and distributor, PT MAP Indonesia, the  leading lifestyle retailer in Southeast Asia with more than 2,300 retail stores and a diversified  portfolio that includes sports, fashion, department stores, kids, food & beverage and lifestyle  products. Some of its iconic brands include Starbucks, Zara, Apple, Marks & Spencer, SOGO, SEIBU, Oshkosh B’Gosh, Reebok, among many others. Apart from retailing, MAP is  also a leading distributor for sports, kids and lifestyle brands.

“We are incredibly excited to add FitFlop to our portfolio of global brands as their distributor  in the Philippines,” said Dirk Boerma, Country Manager at MAP Active Philippines. “With its  comfort and style, it’s easy to see why FlipFlop continues to be a local favorite. There is no  doubt that we can further elevate their local presence with our team’s creativity and market  expertise.” 08/03/2021 (The Lifestyle Portal)


About FitFlop
Founded in London in 2007, FitFlop is a wellness footwear company with a mission to  empower people to live an active and fulfilled life. Today, FitFlop has become a cult favorite  with the perfect combination of comfort and fashion. Using biomechanics, the study of the  human body and how it moves, the brand creates innovative and supportive shoe designs  that promote optimal body alignment, complements natural walking styles, and makes  people feel amazing from the ground up. From classic sandals, to shoes, sneakers, clogs,  boots and slippers, FitFlop has sold tens of millions of pairs in over 66 countries around the  world. For more information, visit
About MAP Active Philippines, Inc.
MAP Active Philippines, Inc. (MAPH) represents several active Sportswear and lifestyle  brands such as New Balance, Airwalk, Converse and Haddad.
MAP Active aims to bring sports and healthy living to all with their mission to inspire more  passion for life through high quality, branded sports and lifestyle Footwear, Apparel and excellent service.


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