Choosing Motherhood with JOHNSON’S® - Embracing Life’s Toughest Decisions

Runner Rocky

JOHNSON’S® commits itself to supporting mothers all over the country in their respective motherhood journeys, and with this year’s Mother’s Day, the brand took this as an opportunity to show its gratitude to our moms, who continue to choose motherhood despite the difficulties this choice brings.

JOHNSON’S® launched Anne Curtis as their newest Celebrity Mombassador through a Mother’s Day Special Shopee Live called Mommy Usap-Anne last May 10, 2021. Anne talked about her experiences as a new mother to her baby, Dahlia, and the extra challenges that come with motherhood at the time of the pandemic. She was joined by Ara Casas-Tumuran and several Mombassadors from JOHNSON’S® partner mommy communities in a one-of-a-kind and fruitful Shopee Live. Mommy Usap-Anne enabled viewers to pick the topics of their conversation real-time and the kind of fun challenges Anne Curtis did during the live event. Lucky viewers also received special prizes such as Shopee Vouchers worth PHP 500 and a JOHNSON’S® Baby Gift Set throughout the ‘live’. The event closed with Anne being welcomed by other JOHNSON’S® Mombassadors, who serve as pillars of strength and inspiration to their fellow moms in the country.

 “We’re so excited to have Anne join our JOHNSON’S® family as our newest Celebrity Mombassador together with her baby, Dahlia. We hope her stories on how she was able to go through life’s  challenges as a new mom will inspire mothers all around the country to continue embracing and choosing motherhood.” says Crismer Tiria, senior marketing manager of JOHNSON’S® Baby Philippines. Similarly, Anne shares her excitement upon becoming part of the JOHNSON’S® family. “It’s an honor to work with a brand that my mom and I have used while growing up, and even more so now that I myself am a mother. I am looking forward to where my motherhood journey will take me and hope I can share more learnings along the way.”

“Choosing Motherhood” became the focal point of this year’s JOHNSON’S Mother’s Day celebration. Just as the Shopee Live revolved around choosing discussion topics of our Mombassadors, the short film from JOHNSON’S® highlighted some common decision points that moms encounter especially during this quarantine. With this in mind, the JOHNSON’S® brand sees and understands that moms, despite all the difficulties they face, know that these challenges help them become the best moms to their babies.

To learn more about what JOHNSON’S® had in store for our moms last Mother’s Day, follow Johnson’s Baby on their official social media pages on Facebook and on Instagram. Watch and share the JOHNSON’S® Mother’s Day Film here:

JOHNSON’S® Baby™️ Cottontouch Range, together with other product lines, is available in leading supermarkets, drug stores, department stores, and e-commerce platforms nationwide. 05/25/2021 (The Lifestyle Portal)


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