Say Hello to ‘SAM’ at SM Aura Premier!

Runner Rocky
Your friendly interactive mall attendant is coming to SM Aura Premier!

Ready to give delightful malling experiences to shoppers, SM Supermalls’ ‘SAM the robot’, the country’s first-ever smart mall attendant, officially invades SM Aura Premier starting February 7!

“SM has always been a home of fun and awesome experiences for shoppers and families alike. As we introduce SAM at SM Aura Premier and soon in other SM malls nationwide, we will continue to give our shoppers more extraordinary reasons to bond and spend time with loved ones in our malls,” said SM Supermalls president Steven Tan. 

‘SAM the robot’ is designed to help with directions and provide mall information about the latest deals, promos, and events in a fun way. Equipped with an advanced face recognition technology, it can also give personalized greetings to customers once they enter the mall. Customers can also chat with SAM through the SM Supermalls Facebook page where it serves as a 24/7 online concierge that can provide information like branch locations, mall schedules, and promos, to name a few.

With its pilot run at SM Megamall in 2019 and now at SM Aura Premier, ‘SAM the robot’ is set to roll out to other SM malls across the country this year including SM City North EDSA, SM Lanang Premier, SM City Clark, and SM Seaside City Cebu.

SAM was created in partnership with the Cal-Comp Technology (Philippines), which is a leading provider of electronic and original design manufacturing services. For more information, visit or its Facebook, Instagram, and Twitter pages: @smsupermalls. 02/12/2020 (The Lifestyle Portal)

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