Carousell Philippines Sees High Growth for Automobile Business Unit

Jamil Macapantao

Raffy also announced the appointment of Carousell Philippines’ new Head of Cars, Karl Magsuci. Karl has more than 17 years of management experience in marketing, brand and product strategy. He has worked with top brands including Honda Cars Philippines, Inc., Ramcar Group (Motolite Battery) and BMW Philippines. Karl will manage a team of 25 in the Car business units and lead the strategic planning for the company.

“With the rapid growth of Carousell in the Philippines, we have seen a real need to expand our platform to offer high-value verticals such as properties and automobiles. With the addition of Karl in our team, I am confident that our automobiles business unit will lead in the online classified space.” Raffy continued.

The company also presented its newly redesigned Carousell app. The updated app has a new look-and-feel that pushes user-generated content to the foreground. The interface has been made cleaner and simpler to put the spotlight on what matters the most: people, their items and their stories. Carousell users can also expect better discoverability with new vibrant category icons within the app.

This visual identity refresh signifies the brand’s progression and growth, while putting a spotlight on its core purpose of enabling shared possibilities amongst users of the online marketplace. Throughout the years, Carousell has been harnessing mutually beneficial opportunities to empower users, and celebrated numerous success stories of users who turned their passions into livelihoods. 09/10/2019 (The Lifestyle Portal)

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