Beauty, Fashion and Health & Wellness Products Emerge Top Filipino Favorites During Lazada’s 9.9 Mega Brands Sale

Southeast Asia’s pioneer eCommerce platform Lazada wrapped up the first of its year-end mega campaigns, with consumers carting out more beauty, fashion, and health & wellness products, making these the top categories during Lazada Philippines’ 9.9 Mega Brands Sale from 9 to 11 September. 


Filipinos definitely love shopping and bargains. On 9 September, 4x more vouchers were redeemed compared to the 9.9 campaign in 2021. Consumers also doubled their shopping time spent on the app! 

With outdoor activities resuming, Filipinos are also purchasing more bags and travel items and athleisure wear compared to just a few months ago. Bags & travel purchases increased by 83% compared to the Epic 10th Birthday Sale that took place on 27 March 2022. Top consumer favorites on 9 Sep 2022 include unisex cotton jogger pants and Kérastase Genesis Anti Hair Fall Fortifying Serum. 09/17/2022 (The Lifestyle Portal)



About Lazada Group 

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 10 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

With a vision to achieve USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses.

In 2022, the Lazada Foundation was set up to empower youths and women for the digital future, close the gender digital divide and uplifting communities by creating positive impact. More information can be found here https://group.lazada.com/en/foundation/.

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