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When Gin and Art Mix: GSM Premium Gin Brings More Colors to the Local Arts

GSM Premium Gin brought elevated cocktail experience and the arts together at the recent Art in the Park held at the Jaime Velasquez Park, Salcedo Village in Makati City. Art in the Park is a gathering of a diverse group of artists and art enthusiasts with the mission of making visual arts accessible to everyone.

While art aficionados enjoyed GSM Premium Gin’s handcrafted cocktails, they also contributed in producing a unique art installation wherein returned cocktail cups were recycled and turned into an instant art work that formed a rendition of the iconic Ginebra San Miguel logo of National Artist Fernando Amorsolo. In addition to the art installation, visitors modernized a stencil artwork of the St. Michael the Archangel logo by adding dashes of colors. 

“GSM Premium Gin is about elevating taste by making people experience the finer things in life. Our presence here at Art in the Park signifies that our brand appreciates art not just as a form of expression, but as a medium that can be purposeful. Through Art in the Park, we help grow local talent which is just the beginning of the greater things in store for the brand and for the art community,” said GSM Premium Gin Assistant Brand Manager Giselle Villanueva.

GSMI Premium Gin Booth during Art in the Park 2017

GSMI Premium Gin Art Installation during Art in the Park 2017

Left to right: Pepper Teehankee, Lisa Periquet (Art in the Park 2017 Organizer) and Giselle Villanueva (Brand Manager

Left to right: Giselle Villanueva (GSMI Premium Gin Brand Manager) and Kenny Yu (GSMI Premium Gin Brand Assistant).

GSMI Premium Gin mixologists preparing drinks

GSMI Premium Gin mixologists serving Mango Paradise & Calamansi Surprise

Left to right: Janelle Barretto-Squires (Vice President & Chief Operating Officer, Adobo Magazine), Moi Rodriguez (Channel Marketing and Activations Manager), Angel Antonio (President & Chief Operating Officer, Aspac – Dentsu Aegis Network

The Instagram-worthy GSM Premium Gin Cart was likewise an attraction in itself. Inspired by the 183 years of heritage and history of Ginebra San Miguel, the gin cart is also highlighted by the iconic logo of Amorsolo etched on its wooden finish. The full-service mobile bar offered visitors Ginebra San Miguel Premium Gin in expertly crafted cocktails such as the refreshing Calamansi Surprise, Sweet Lemony Martini and Mango Paradise, plus the classic Gin and Tonic, prepared by Ginebra San Miguel’s world-class mixologists. 

GSM Premium Gin is an exquisite blend of botanical extracts and juniper berries, splashed with a tang of delectable citrus and blended with high quality alcohol. GSM Premium Gin is a consistent Gold Quality Label awardee of the Monde Selection International Institute for Quality Selections. 

For more on GSM Premium Gin and its handcrafted cocktail mixes, visit www.facebook.com/GSMPremiumGin or www.gsmpremiumspirits.com.ph

Ginebra San Miguel Inc. (GSMI), a subsidiary of San Miguel Corporation, is the producer of the world’s no. 1 selling gin Ginebra San Miguel, and other quality liquor products including GSM Premium Gin, GSM Blue, GSM Blue Flavors Mojito, GSM Blue Flavors Brown Coffee, Antonov Vodka, Vino Kulafu, and Primera Light Brandy. 05/03/2017 (The Lifestyle Portal) 



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