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Essilor Launches Interactive New Website




Blurred vision. Poor night vision. Eyes that feel tired almost all of the time. Frequent eye exposure to the sun.  Poor vision for your school-age kid. What are the causes of these vision problems and how do you protect your eyes from them? More importantly, what solutions are available to help you address these problems?

To help and guide consumers in understanding and finding the best solutions for their eye problems, Essilor, the world leader in corrective ophthalmic lenses, has launched a newly designed website at www.essilor.com.ph.  The website is more than just an educational portal on vision and eye care, it also offers a comprehensive guide to help consumers find the best and most suitable solutions for their vision problems. 

The website makes it very easy for consumers to choose the lenses they need. Click on the “Products” section to see the entire brand portfolio under Essilor: Crizal for clearest vision; Crizal Transitions for optimum vision solutions both indoors and out;  and Varilux as the #1 progressive lenses for smooth transition from distance through intermediate and near visions.  Then there’s Crizal Eyezen for connected people who frequently use digital devices;  Xperio for polarized sunwear for best protection and comfort outdoors; Optifog for long lasting fog-free vision; and Myopilux for the most effective myopia control lens available. 

Within the section, consumers can easily choose from lenses which have been carefully classified according to Age, Need, and Activity.   For instance, if you click on Age, you can choose from lenses for kids, young adults, adults and senior adults.  If you’re looking for lenses based on Needs, you can choose from UV protection, blue light protection, reduce glare, fog resistance, distance vision and even eye strain prevention, among other issues. Or if you require lenses based on Activity, you simply click on any of the following: reading, driving, computer use, and playing sports. Simply click on the relevant item and the website will recommend lenses based on your requirement.  

Easy-to-understand information on vision is discussed on the “Learn about Vision” landing page. “All About Your Eyes” gives facts and trivia about the eyes, eyesight and vision problems, while “Age And Your Vision” discusses eyesight conditions and problems through the different life stages. The “All About Lenses” subsection shares the types and functions of lenses and gives details on caring for these lenses and the possible conditions that may occur upon using them.

Imparting the significance of proper eye care is also a top priority.  The “Eye Care” subsection goes through each symptom, condition, sickness, cause and preventive measure for vision problems comprehensively, and even has a page devoted to the latest news in eye care and vision research. Finally, “Visiting Your Eye Doctor” explains the critical role of eye care professionals in vision care. This is helpful for site users who are planning to have their first-ever optical check-up and trying to find the best vision solutions for eye problems.

The new website also now includes a dedicated locator, powered by Google, for visitors to easily find the licensed vision care clinic or optical shop nearest them. Each page in the website also has contact functions to allow customers to reach out to the wide network of eye care professionals accredited by Essilor Philippines.

Visit the new website now and learn more about what Essilor can do for you at www.essilor.com.ph. You can also visit the Essilor Philippines Facebook page at www.facebook.com/essilorph. (The Lifestyle Portal)



About Essilor

The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his or her unique visual requirements. To support this vision, the Company allocates over €160 million to research and development every year, in a commitment to continuously bring new, more effective products to market. Essilor’s flagship brands are Varilux®, Crizal®, Transitions®, Xperio® and OptifogTM.

It also develops and markets equipment, instruments and services for eyecare professionals.

Essilor reported consolidated revenue of €4.9 billion in 2012 and employs around 50,700 people in some 100 countries. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research and development centers around the world.

Essilor was classified by Forbes magazine as being among the world’s 30 most innovative companies.

For more information, please visit www.essilor.com.ph.




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