Energizer Night Race 2014: The Digital Conference




Here are the speeches of the people behind the Energizer Night Race 2014 during the recently held digital conference, media launch:

TODD MONTGOMERIE
MANAGING DIRECTOR
ENERGIZER PHILIPPINES

Welcome everyone.

Many of you in this room are not new to our events and know that while we advertise through many traditional media channels, we are increasingly placing emphasis on community based marketing activities to engage our consumers, that are coupled with a purpose. Community based initiatives take a lot of organization and local planning and especially awareness and localized promotion, and our efforts would not be effective without the involvement of the Media and Blogger community, so in that light I’d like to extend thanks from the entire Energizer team for your attendance today. We appreciate it greatly.

Many of you will already know that while Energizer is also the name of one of our premier global brands, Energizer Holdings Inc, has a wide brand portfolio, which here in The Philippines includes Eveready and Energizer batteries and flashlights, Schick shaving products, Banana Boat and Hawaiian Tropic Sun Screens, as well as Playtex tampons and infant care feeding systems.

As a company we believe in coupling international and local marketing initiatives and we’re increasingly enjoying success, fuelled from extending our marketing efforts towards more community based activations that seeks to couple traditional advertising efforts with a positive and relevant cause that has some benefit in the community. Recent examples include the Barangay tours we’ve run for Schick, where we’ve built momentum and awareness for the brand by offering free shaves, community beautification and clean-up, as well as education on shaving and related hygiene. Similarly with our Eveready brand, we are increasingly engaging with consumers through local governments and barangay officials in promoting preparedness for the sometimes horrific consequences of typhoons and other calamities.

Which brings me to the purpose of today, which is the launch of the 2015 Energizer Night Race to be held in south Manila. This will be our 5th night race in The Philippines in a 4 year period, and our second to be held in

Manila area.  In alignment with our brand value of “positive energy” we hope that the 2015 Energizer night Race will once again encourage friends, family, colleagues and other energetic and willing participants to engage in and display positive healthy energy by running either the 3, 5 or 10km course as their own positive energy levels permit. We will make it more positive we hope by again donating to the Kapuso foundation.

Now I am going to pass over to Cara to expand the details of the event to you all, but before I do I’d like to once again thank you all for attending today and offer my personal thanks for helping us make the 2015 Energizer Night Race a positive, healthy and fun event.


CARA RAMIREZ-TECSON
MARKETING MANAGER
ENERGIZER PHILIPPINES


Thank you, Todd.

Good morning everyone! Happy Friday to all! Our sincerest thanks to all the bloggers and press people who came today. Todd has shared with everyone the thrust of the company overall and how we would like to incorporate social responsibility as our way of giving back to the community while also helping build our brands.  

The Energizer Night Race for a Brighter World is a Global series of nighttime running events where participants race by the light of an Energizer headlight to raise awareness for the need for safe, clean solar lighting around the world.  First launched in South Africa in 2007, the race has become a well-established event taking place in Argentina, South Korea, Malaysia, Singapore, Indonesia and of course, Philippines. The event is a great occasion to engage
with our target market (families) in a fun and entertaining way. Not only is this a fun run, the Energizer Night Race has been a venue to spread Positivenergy by contributing to local and international causes as part of our responsibility in making a positive impact around us.

Since the Night Race was held in the Philippines, we have donated hearing aid devices with Energizer Hearing Aid batteries to kids of the Kapuso Foundation, Solar Lights to thousands of homes in the country without electricity through the One Million Lights project, and this year batteries and lights again to our partner GMA Kapuso Foundation using part of the proceeds from the Night Race Kits sales. We hope that through the Energizer Night Race, we spread Positivenergy while keeping the fun and enjoyment amongst the run enthusiasts. Layunin po namin na makapagbigay ng maayos, ligtas at masayang run event para sa lahat, at syempre po – makatulong sa mga less fortunate through Kapuso Foundation. (It is our aim to provide a clean, safe and fun run while we are also able to help other people).

Allow me please to play a short video of the advocacy behind the Energizer Night Race.

On September 6, samahan nyo po sana kami (join us) as we run under the moon and stars of Festival City, Alabang.  Let’s be like fireflies as we race for a brighter world with our headlights in the Energizer Night Race Manila 2014.  - The Lifestyle Portal

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